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Sunday, December 15, 2024

Technical SEO in 2025: The Ultimate Guide


What is Technical SEO: A Guide with Examples

Businesses in the contemporary digital environment must be popular on the Internet. However, both coming up with good content and ensuring it is correctly optimized for the relevant keywords are only some of them; a point often overlooked is the technicality of SEO. Technical SEO is optimizing a website's much more technical aspects of the search engines. In this guide, I will explore the various components of technical SEO and some real-life examples to explain why they are essential

Technical SEO

Understanding Technical SEO:

Technical SEO is a complex factor that impacts your website and its performance in the search engine's results. They include website speed, mobile friendliness, crawl ability, URL structure, site architecture, etc.

Website Speed:

The loading time of a particular web page is considered one type of technical SEO factor. As we have all seen, whenever a site takes a long time to load, this only results in poor performance and high bounce rates. Some ways to enhance website speed include website redesign, such as reducing images in size, simplifying the code, and using caching and CDN


Example: For instance, if you have an e-commerce store selling clothes, This was very well illustrated by looking at the image sizes and codes used in the website to achieve one of the best achievements of the website – speeding it up. This will mean a better position with the users, better conversion rates, and an improved position on the search engines.

Mobile friendliness:

Due to the significant trend in mobile use today, it is essential to have a mobile website. With the increasing popularity of mobile devices, the use of which for browsing the Internet has increased dramatically, search engines will mainly rank mobile-friendly sites. Some of the essential features of a mobile-friendly website include using a cross-platform or responsive design, ease of navigation, and large touch zones.


Example: Suppose you have a restaurant website, e.g., performing sites, in particular, ones that are not formatted for viewing on a mobile device, will prompt the potential customer to navigate away from your page if, say, they are browsing for restaurants close to them using their mobile phone. If your website is optimized for all the gadgets, it will also enhance its ability to attract and maintain clients.

Crawlability and Indexability:

Search Engine Optimization is key, and for search engines to place your website on the top, they must first crawl and index it. If the search engine can properly crawl and index your website, your visibility in the search results will be maintained. Some barriers to crawlability and indexability include broken links, duplicate content, wrong use of robots.txt, etc.


Example: Let's imagine you head an online site, say, a blog, and have written hundreds of articles, but many contain links that need to be fixed or the content is repeated. Bots cannot easily crawl through your website; depending on how bad it is, your website content will not even be indexed. Through link pointing, eliminating the copied contents, and properly installing the robots.txt file, you can ensure that the search engines can index your site successfully.

URL Structure and Site Architecture:

Correct and reasonable URLs and site templates are essential for every user and search engine. Based on the strategic planning of the main and subtopics on the site, the website's structure helps the user navigate the site and is comprehensible for search engines to index


Example: For instance, imagine that you have an OTA or an online travel agency. Users can type in the required destination in the domain.com/destination/country/city format to get to the specific destinations they are interested in. The search engines will also be able to comprehend the context of each page and its exact location within the site

Other Technical SEO Considerations:

Besides the factors covered in the Technical SEO Checklist, some factors that need to be considered are XML sitemaps, structured data markup, SSL certificates, canonical tags, and so on. These factors contribute to website traffic and general SEO for your website


Conclusion:

Technical SEO remains central to any effective SEO strategy that any strategic SEO planner would consider implementing. By focusing on some of the technical aspects of websites, such as Site speed and mobile friendliness, crawl ability, choice and organization of URLs, and group and hierarchical site architecture, you can improve the appearance of websites in search engine results. To keep up providing the best user experience and a higher rank in technical SEO audits, you should scan your website frequently for technical flaws.

 

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#TechnicalSEO #SEOChecklist

 

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